Boost your career with social media: 6 tips for building your personal brand

Wednesday, September 20, 2023

A strong personal brand can make all the difference in today's competitive job market. With so many qualified candidates striving for the same positions, having a well-defined personal brand can help you stand out from the crowd and make a lasting impression on potential employers.

Your personal brand is the way you present yourself to the world, both online and offline. It covers your skills, values, personality, and unique qualities that make you an asset to any organisation.

Social media platforms like LinkedIn, X (formerly known as Twitter), Instagram or TikTok are powerful tools that can help you catch the eye of potential employers, build trust and credibility in your field, and increase your chances of landing your dream job.

In this article, we’ll show you how to make the most of social media to enhance your personal brand and get noticed by recruiters. Whether you’re just starting your career or looking to take the next step, investing time and energy into building your personal brand is a smart move.

1. Be where your industry peers and potential employers are

Start by choosing the social media platforms that align with your career goals. LinkedIn is a must for corporate professionals, while platforms like X and Instagram can be valuable in creative industries for showing off your personality and interests.

2. Optimise your profiles

Once you’ve found the right social media platforms, you need to make sure your profiles are up-to-date and reflect your professional image.

It’s always a good idea to use the same username and high-quality profile photo across platforms to make yourself instantly recognisable. Write an interesting bio that showcases your skills and achievements.

While professionalism is crucial, don’t be afraid to inject your personality into your social media presence. Authenticity makes you relatable and memorable, and appropriate visual content like videos can also leave a lasting impression.

3. Share relevant content

Regularly share content related to your industry. These could be articles, insights, or even your own thoughts on industry trends. Sharing valuable content will position you as an expert in your field and will grab the attention of recruiters seeking top talent.

If you would rather not post your own content, you can also engage with your connections and followers by commenting thoughtfully on their posts. This is a great way to build your online reputation, while also keeping your network informed about your interests and knowledge.

4. Network, network, network

Building on the previous point: don’t just be a passive observer - take part in relevant LinkedIn groups, Twitter chats, or industry forums to connect with people you admire or want to learn from. Building a robust network can open doors to new opportunities.

To supercharge your job search, explore New Job Today’s Recruiter Directory to connect with top recruiters actively seeking talent. It’s a valuable resource that can streamline your job search and put you in touch with the right people in your industry.

5. Be consistent

Lastly, consistency in posting and engagement is essential. Regularly update your profiles, respond to messages, and maintain a positive online presence. It may take time, but your efforts will pay off.

Social media is a potent tool for building a personal brand that can propel your career forward. By optimising your profiles, sharing relevant content, and networking actively, you can make your mark in your industry and stand out to potential employers.

Remember, your online presence is an extension of your professional self. Use it wisely, and let New Job Today’s tools, like the Recruiter Directory, support your career success.

Happy job hunting!

Melody Sadé Abeni